Local SEO
When people search for “service + city,” they first see a map with three listings and then the local results. Local SEO makes sure your business appears where customers in your area are searching.
What local SEO covers
- Google Business Profile: categories, services, photos, hours, posts.
- Reviews: a simple process for asking satisfied customers to leave a review.
- Location pages: dedicated pages for the areas you serve.
- Consistent business data (name, address, phone) across directories and your website.
How we approach it
We review your Business Profile, your website, and your competitors’ listings in the area. We then optimize the profile, create location pages where they make sense, and set up a review process your team can use day to day.
Who it is for
Trades, medical practices, law firms, appraisers, retailers, and service providers with a defined service area, as well as companies with multiple locations.
Frequently asked questions
What is the difference between SEO and local SEO?
Local SEO is the part of search engine optimization that focuses on location-based searches and Google Maps. The Google Business Profile plays a central role.
Do I need a page for every city?
Only for places where you actually work regularly and have something specific to say. Interchangeable pages with only the city name swapped tend to do more harm than good.
How important are reviews?
Very important, both for map rankings and for customers’ decisions. What matters are genuine, regular reviews and responses to them.