Data Analytics
Good marketing decisions need reliable numbers. We make sure your data is complete, collected in a legally compliant way, and presented clearly.
What data analytics covers
- Tracking strategy: which actions are measured and why.
- Setting up Google Analytics 4 and Search Console.
- GDPR-compliant consent management, including Consent Mode.
- Reports and dashboards with the metrics that matter to you.
How we approach it
We audit your current tracking for gaps and privacy issues, define the relevant metrics, and set up or extend the measurement. You then see the numbers regularly, in the client portal if you like.
Who it is for
Companies that are not sure their numbers are right, and larger organizations that need consistent tracking across multiple websites.
Frequently asked questions
Can I use Google Analytics in the EU?
Yes, with valid visitor consent and an appropriate privacy policy. Without consent, no analytics data may be sent to Google.
Why does GA4 show fewer visitors than before?
Often because of the cookie banner: visitors who decline are not tracked. That is legally correct and can be accounted for in the analysis.
What is the difference between GA4 and Search Console?
Search Console shows how your website appears in Google Search. GA4 shows what visitors do on your website.