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Insights

Articles on search engine optimization, affiliate marketing, and websites that generate leads. Explained plainly, with practical examples.

  • Small shop owner talking with a customer at the counter

    4 min read

    What Is Local SEO? A Guide for Local Businesses

    What is local SEO? How Google ranks local results, why your Business Profile matters, and the steps that help local businesses get found nearby.

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  • Two business partners shaking hands

    3 min read

    What Is Affiliate Marketing? How It Works for Businesses

    What is affiliate marketing? How the partner model works, which commission models exist, and what businesses should consider when launching a program.

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  • Person working on a business website on a laptop

    3 min read

    How to Get More Leads From Your Business Website

    How to get more leads from your website: eight levers from search visibility and page speed to contact forms, explained for small and mid-sized businesses.

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